Three more ways to foster growth.
Last week we presented three common indicators that signal the path to growth and opportunity for any company. Here are three more signs that suggest a need to optimize your organization’s support for your sales and marketing staff:
1. Your sales people aren’t motivated
Re-igniting a grumpy or demoralized sales force can transform your company literally overnight. You’ll see immediate benefits as mixed signals disappear, especially if your staff buys into a forward-looking vision.
2. Your marketing is ineffective
Do customers see your company the way you want them to? Does your message encourage them to prefer your brand over the competition? Do they even know you exist? Eliminating bottlenecks in your organization or marketing process can make the answer to all of these questions an unqualified “yes!”
3. Your customers are confused
Customer confusion is often easy to correct by unifying marketing, enhancing service, and eliminating “silos” of information to stop conflicting messages. Unifying the communication your customers receive can boost their understanding of what you do.
Again, these common signs should be taken as pointers to the path of optimization. And this week we’ve released an all-new report to help you get the process going—Organizational Optimization: How to re-energize, recharge, and reinvigorate your business. Click here to get your copy right now!
Want to talk about optimizing your organization—or anything else that’s on your mind? Set up a complimentary 30-minute strategy session with us by to get a copy sent directly to your inbox as soon as it’s available.
Want to talk about optimizing your organization—or anything else that’s on your mind? Set up a complimentary 30-minute strategy session with us by clicking here.
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