As trends change and the market evolves, organizations need to be adaptable.
The best way to ensure your company thrives is to make sure your sales and marketing staff can work at peak performance. Here are three common signs that your organization might benefit from reviewing the way these critical people in your company are operating:
1. Your sales are flat
Many organizations made it through the Great Recession by improving performance, cutting staff, and other “more with less” expedients. A certain amount of this is healthy for any business, but sooner or later the top line needs to grow. Stagnant or declining sales are a clear sign that new thinking may be in order.
2. You suffer from “innovation stagnation”
You may make the best widget in the world, but it’s a serious red flag if you haven’t introduced any new products or services in a while. Even if you don’t see any reason for your offerings to change, your market may have other ideas. Are you listening for the opportunities they could create?
3. You’re fighting downward price pressure
Just about every business faces some pressure to keep prices low these days, but that doesn’t mean you need to be controlled by the trend. Customers have money to spend again, and will part with it if you make a compelling case for their preference and loyalty.
If any of these sound familiar, don’t worry. Just approach them as opportunities for growth and improvement. We’ll highlight a few more signs like these in the next two weeks. And our upcoming white paper will give you steps to help you get your house in order so your organization is optimized.
In the meantime, watch for our next parathink briefing—Organizational Optimization: How to re-energize, recharge, and reinvigorate your business— which we’ll be releasing next week. You’ll find a download link on the blog, or you can sign up now to get a copy sent directly to your inbox as soon as it’s available.
Want to talk about optimizing your organization—or anything else that’s on your mind? Set up a complimentary 30-minute strategy session with us by clicking here.
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