Make sure you have the information you need.
Since each of the objectives in your social media campaigns is unique, each strategy or set of strategies should also be tailored to reach a single objective. When developing strategies, ask yourself questions like these:
- Where should we post our content?
- What kind of information will we post?
- How often will we release new social media posts?
- Who will write our content?
- Who will track the data?
Make sure each strategy allows you to track, compile data and potentially reward customers so your knowledge base and relationship grows over time.
To learn more about how to build social media campaigns that make sense for B2B, check out our parathink briefing Social Media Marketing & Analytics for B2B.
Want to talk about building a smarter social media strategy for your organization — or anything else that’s on your mind? Set up a 30-minute strategy session with us.
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