Step 2 in developing a content strategy.
There are five critical strategy steps every B2B company should take before diving into social media or content marketing. Click here to read Step 1 from last week.
Once you have a team in place, it’s time to establish quantifiable goals for your content plan. Keep your expectations reasonable, especially early in the game, but tie them to measurable outcomes that indicate participation in your content funnel.
While “likes” and “favorites” can be door-openers, your team should be looking for activities such as click-throughs, downloads, forwards, and conversions that demonstrate sincere interest and activity. Tracking the patterns in these metrics will clue you in to what works for your audience, making your ongoing marketing efforts stronger and more effective.
Don’t want to wait for all five steps? Check out our parathink briefing Social Media for B2B: Is it the wave of the future or a colossal waste of cash? Click here to get your copy now.
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