Craft Your B2B Content Strategy: Create a Schedule

Craft Your B2B Content Strategy: Create a Schedule

Your final step in developing a B2B content strategy.

There are five critical strategy steps every B2B company should take before diving into social media or content marketing. Use these links to learn about the steps we’ve already covered: Step 1 | Step 2 | Step 3 | Step 4

Use the list you prepared in Step 4 to create a social media content production and publication schedule. You’ll want to track more than just publication deadlines for each component — make sure your schedule includes who’s responsible for each piece and key production milestones such as draft copy, design, each approval step required, and final scheduling in your content delivery system.

Once you fire up the marketing machine, stick to your social media marketing schedule. Showing up regularly and on time is one of the most important things you can do to build loyalty and credibility for your content plan.

To learn more about what really makes social media and content marketing work for B2B, check out our parathink briefing Social Media for B2B: Is it the wave of the future or a colossal waste of cash?  Click here to get your copy now.

Want to talk about a social media strategy for your organization—or anything else that’s on your mind? Set up a 30-minute strategy session with us by clicking here.

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