Strategy

MARKETING

Suppose strategy is the road you’re going to take and branding is the gas that drives the value you offer. In that case, marketing is the vehicle that gets you where you need to go — with integrated campaigns that will speed delivery to your target audiences. The word “marketing” may be a noun, but it acts more like a verb. To ensure marketing success it requires continuous innovative thinking to reach customers in a distinctive way. It is the road to both sustainable growth and profitability.

Our offerings include:

INTEGRATED CAMPAIGNS

ADVERTISING

BROCHURES

SELL SHEETS

FACT SHEETS

EXHIBITS

PACKAGING

VIDEOS

WEBSITES

Marketing Consulting Services Will Grow Your Business

When you’re navigating the road of profitability you need powerful campaigns and tools to help you achieve your goals. One of the most impactful marketing strategies we create are integrated campaigns. Integrated marketing campaigns combine multiple channels, such as content, email, display advertising and social media to promote consistent messaging for specific target audiences.

Marketing is more profound than just putting out an offer on social media or your website and hoping the right customers see it. If you aren’t targeting or segmenting your target audience and reaching out regularly, you will most likely miss incredible business opportunities. You want to reach the right people, at the right time, with the right message to convert them from a website visitor to an actual customer.

User-Friendly Design Communicates and Drives Action

Even as marketing trends are moving quickly towards digital-focused media, the need for physical design and distribution of marketing materials is still required. Communicating clearly and efficiently – marrying visuals and copy are key to effective marketing.

We specialize in collateral, exhibit and package design to give your marketing tools the creative edge over your competitors. How your product is packaged is usually the first thing prospects see when interacting with your brand in the real world. If it isn’t engaging, people probably won’t be inclined to pick it up.

Attending trade shows and event marketing allows businesses to personally showcase their brand. Attracting customers to your booth through eye-catching and unique design is key to marketing your products and services.

Utilize Videos to Build Your Brand

Video marketing is one of the fastest-growing and most important aspects of digital marketing. As more and more people view content on their phones and look for newer and more exciting ways to consume content, videos appear to be winning eyeballs and driving engagement.

Not only are videos a great way to showcase your brand and what you do as a business or offer customers compared to the competition, but it is a great way to grow your digital presence too. YouTube is considered the second-largest search engine in the world, next to Google. Videos are proven to be strong traffic drivers.

Optimizing and creating video content is another way to improve your rankings and repurpose other content you’ve already created. Having a creative marketing agency that can create and optimize content for you is extremely important and precisely what Paragraphs can offer your business. Whether you’re attending a conference, creating a virtual presence or looking to stand out on a store shelf, we can help.