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ParaWork: Hyatt Thrive


By Hannah Nava on Tuesday, August 15th, 2017 in Paraphrasing

Our work in the hospitality industry established a sustainability plan. Positioning | Strategy | Naming | Message Development | Graphic Design | Copywriting Collateral Development | Video Development | Teaser Campaign | Global Launch The Situation Hyatt Hotels Corporation is one of the global leaders in the hospitality industry with 679 properties in 54 countries Read more…


Marketing to Different Generations


By Robin Zvonek on Tuesday, August 8th, 2017 in Marketing, Strategy

How do you handle marketing to various age groups—or does it not matter? Hungarian sociologist Karl Mannheim published an essay in 1923 called “The Problem of Generations.” In this essay, Mannheim discusses the theory that contemporaries who go through major historical events together (such as WWII or September 11th) tend to develop a similar perspective Read more…


The Art of Pulling Off a Re-brand


By Robin Zvonek on Tuesday, August 1st, 2017 in Branding, Strategy

How do you establish a new identity?  Building a recognizable and loved brand is one of the most valuable assets to any company trying to increase its potential economic growth and development. Companies spend a lot of time, money and effort building a brand and getting their name out there.  Re-branding can be tricky, especially Read more…


Dun Dun… Dun Dun… Take a Bite Out of Marketing


By Hannah Nava on Tuesday, July 25th, 2017 in Digital, Strategy

It’s Shark Week, the annually anticipated 7-day binge of shark-focused content on the Discovery Channel. Modern-day bull sharks and nurse sharks and prehistoric baddies like Helicoprions and Megalodons are just 4 of the more than 400 known shark species—and that number could likely grow. While they have maintained their top rank in the ecosystem, sharks Read more…


The Lesser Known Benefits of Content Writing


By Robin Zvonek on Tuesday, July 18th, 2017 in Marketing, Strategy

“Content is king.” It’s a phrase once relished by the marketing industry but, due to overuse, has since lost some of its pizazz. Still, the phrase’s overuse hasn’t diminished its value. In fact, there are some lesser known benefits of content marketing that you might consider before removing it from your marketing arsenal. While reportable Read more…