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How to Craft a Meaningful Healthcare Message


By Robin Zvonek on Tuesday, May 16th, 2017 in Branding, Communications

Messaging that matters… In the healthcare sector, crafting well thought, unique brand messaging is a challenge. When we refer to brand messaging, we are talking about the words that convey the value of your brand. Effectively communicating what your brand’s value is and differentiating your brand among an often saturated market requires skill, foresight and Read more…


How to Name Your Company


By Robin Zvonek on Tuesday, May 9th, 2017 in Branding, Strategy

Starting from scratch… Is there a tried and true method to naming a company? A method that will get you measurable results after the brand has launched? As marketers, we’re used to making informed decisions based on research and statistics. With all the data collection methods, case studies and history we have at our fingertips, you Read more…


When to Re-Brand Your Company


By Robin Zvonek on Thursday, May 4th, 2017 in Branding

“Don’t use a lot where a little will do.” – Proverb Simplicity and clarity have always been staples of excellent brand communication: A brand’s visuals must be easily recognizable, and the brand’s values must be immediately understood. If you find that your brand has evolved into something too complex or confusing, getting back to the Read more…


The Branding Hierarchy of Needs


By Robin Zvonek on Thursday, April 27th, 2017 in Strategy

Crafting a fully realized brand identity.  When it comes to craft beers, several elements need to be considered to craft your ideal beverage: Are you envisioning an ale or a lager–or something else? Depending on what you want your beer to be, you need to choose specific hops, grains, yeast and other ingredients to achieve desired color, aroma, Read more…


Social Media: How to “Seize the Moment” & Reach the Most Viewers


By Robin Zvonek on Tuesday, April 25th, 2017 in Communications, Digital

How about now? How about now? How about… The internet is buzzing with information and everybody is vying to capture the attention of the right people, especially marketers. When we put all of our creative energy into making something we’re proud of, we want it to be seen! There is a golden rule in life Read more…