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How to Audit Your Brand for Consistency


By Robin Zvonek on Tuesday, June 20th, 2017 in Branding

Recognition is about consistency. Nowhere is consistency more apparent than in branding, which relies heavily on logo design, tag lines, symbols and other design and messaging elements that contribute to creating a memorable brand identity. Brand consistency is defined as a uniformity of messaging, terminology, appearance and values across all platforms – basically, anywhere your Read more…


How to Sell Healthcare with Inbound Marketing


By Hannah Nava on Tuesday, June 13th, 2017 in Marketing, Strategy

Bring in clients with inbound marketing. The healthcare market is a financial gold mine that isn’t slowing down its output any time soon. From Big Pharma companies to those specializing in healthcare IT, companies in this industry can likely anticipate a prosperous 2017: Projected 5.6 percent annual growth in National Health Expenditure between 2016 and Read more…


The Power of Effective B2B Email Marketing


By Hannah Nava on Friday, June 9th, 2017 in Communications, Marketing

205 billion emails are sent daily. Make yours count. It’s nearly the end of National Email Week! To end the week right, we’re going to explore why email marketing is an effective B2B marketing tool—and then give insight on how to make it work for you. The Importance of Email Email is a great way Read more…


5 Team Building Exercises Guaranteed to Spark Creativity


By Robin Zvonek on Wednesday, June 7th, 2017 in Communications, Strategy

Blurring the line between work and play. The way we work is constantly evolving. Gone are the days of 8-hour cubicle isolation; they are quickly being replaced by a collaborative “group-think” environment mixed with a healthy dose of private time. The best workplaces are realizing that collaboration in conjunction with private time is a key Read more…


Virtual and Augmented Reality and the Future of Healthcare Marketing


By Robin Zvonek on Tuesday, May 23rd, 2017 in Embrace the Current, Marketing

Merging tech, healthcare and marketing… Since the phenomenal worldwide success of “Pokemon GO” in 2016, augmented reality has been a hot topic of conversation for techies and healthcare marketers alike. Virtual reality in the healthcare market has already grown to $976 million. Augmented reality (AR) allows users to view their surrounding world on a screen Read more…