Why B2B Companies Should Think like a B2C Company
The average consumer views a product from more than ten online sources before making a purchasing decision. Nearly half of all B2B product buyers are Millennials and more [...]
Branding and Jail Commonalities? Anything?
Yes, they do have something in common. But let me tell you the story first. My friend and I both majored in marketing and journalism. Our backgrounds were [...]
Why You Should Know Competitors’ Brands as Well as Your Own
To know your competitors is to outperform them. To effectively manage a brand, you need to be on both the offense and defense. You need to understand potential [...]
To All C-Level Execs: Your Goal is to Increase Sales and Generate Revenue? Ho-hum.
So much has been written about this topic that we find the “how to” redundancy a tad frustrating. So, we’re going to break it down for you. Having [...]
Marketing in 2018 and Beyond: What to Expect
Every New Year, we look to the future with glimmers of hope in our eyes. The possibilities of tomorrow are limitless, and it’s a wonder what new invention, [...]
Building a Brand for the Easter Bunny
Even the Easter Bunny needs a brand identity. The Easter Bunny is one of the more elusive legendary holiday figures. Sure, we never see Santa come down the [...]
ParaWork: Nx Signature
Our work in the healthcare industry to create a brand identity that reflected the client's mission. Research | Analysis | Nomenclature study | Brand Development | Logo | Identity [...]
4 Reasons We Love Branding (And Why You Should, Too)
Your brand defines the heart of your company. Ah, branding. The thought of being able to help a company create both their philosophical and visual identities makes our [...]
ParaWork: I am a Force4Good
Our work for a not-for-profit in the consumer goods industry to create a brand that conveyed a desire to provide work opportunities. Brand Identity | Logo | Tagline | Messaging | Brand Standards [...]
Paragraphs is Now Featured on Clutch.co!
As everyday business transactions transition to the digital realm, your company’s website— specifically, its visuals and the story it tells—serves as the key to your success. With the [...]