Why You Should Know Competitors’ Brands as Well as Your Own
To know your competitors is to outperform them. To effectively manage a brand, you need to be on both the offense and defense. You need to understand potential risks to…
To All C-Level Execs: Your Goal is to Increase Sales and Generate Revenue? Ho-hum.
So much has been written about this topic that we find the “how to” redundancy a tad frustrating. So, we’re going to break it down for you. Having been in…
Marketing in 2018 and Beyond: What to Expect
Every New Year, we look to the future with glimmers of hope in our eyes. The possibilities of tomorrow are limitless, and it’s a wonder what new invention, discovery or…
Building a Brand for the Easter Bunny
Even the Easter Bunny needs a brand identity. The Easter Bunny is one of the more elusive legendary holiday figures. Sure, we never see Santa come down the chimney and…
ParaWork: Nx Signature
Our work in the healthcare industry to create a brand identity that reflected the client's mission. Research | Analysis | Nomenclature study | Brand Development | Logo | Identity | Tagline…