Why B2B Companies Should Think like a B2C Company
The average consumer views a product from more than ten online sources before making a purchasing decision. Nearly half of all B2B product buyers are Millennials and more than a…
Branding and Jail Commonalities? Anything?
Yes, they do have something in common. But let me tell you the story first. My friend and I both majored in marketing and journalism. Our backgrounds were similar as…
Why You Should Know Competitors’ Brands as Well as Your Own
To know your competitors is to outperform them. To effectively manage a brand, you need to be on both the offense and defense. You need to understand potential risks to…
To All C-Level Execs: Your Goal is to Increase Sales and Generate Revenue? Ho-hum.
So much has been written about this topic that we find the “how to” redundancy a tad frustrating. So, we’re going to break it down for you. Having been in…
Marketing in 2018 and Beyond: What to Expect
Every New Year, we look to the future with glimmers of hope in our eyes. The possibilities of tomorrow are limitless, and it’s a wonder what new invention, discovery or…