IBM Watson Health is a game changer. With several acquisitions, IBM Watson Health created a new type of healthcare company, capable of delivering unique value for their customers through data access, mining and interpretation. In today’s healthcare environment, data is playing a critical role in helping to optimize patient care while increasing quality and lowering costs.
With acquisitions creating ongoing changes in service capabilities and the evolving healthcare marketplace, IBM came to Paragraphs to help create marketing collateral that would speak directly to the C-Suite. With our in-depth experience in healthcare and our relationships with GPOs and hospital network administrators, we knew what would resonate both from a creative and structural delivery method.
Within existing IBM Watson identity guidelines, we created differentiated marketing collateral that positioned the brand and explained the services at a high level, with benefits and infographics that clearly conveyed the complex offerings. We also created a system which allowed for customization: A built-in envelope allowed the sales team to compose a note addressed directly to the target audience. Flexible inserts at the back of the brochure helped provide in-depth service and product descriptions.
The initiative was received well and we are currently in the process of developing another campaign piece that will deliver this message to extended audiences in a unique “packaged” presentation.