Brand

How to Tell Companies Apart Nike. McDonald’s. Starbucks. Google. Calvin Klein.   These companies are household names. They established themselves not only because of the products/services they offer but also…

The Art of Pulling Off a Re-brand

How do you establish a new identity?  Building a recognizable and loved brand is one of the most valuable assets to any company trying to increase its potential economic growth…

Paragraphs Designs New Logo for AACG

This fall, the Art Alliance for Contemporary Glass (AACG) will celebrate its 30th anniversary with a new corporate brand and identity program. Paragraphs was honored to help commemorate this milestone…

How to Audit Your Brand for Consistency

Brand recognition is about consistency. Nowhere is consistency more apparent than in branding, which relies heavily on logo design, tag lines, symbols and other design and messaging elements that contribute…

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