Direct Mail is Not Dead

Direct mail marketing still showing returns year after year. The Data & Marketing Association released the latest edition of its Statistical Fact Book last year, and good news for those…

B2B Marketing

What is B2B Marketing? Marketing has come a long way since its beginning in the 1450s, when Gutenburg’s printing press made mass printing possible. Now there are new mediums like posters,…

Marketing to Different Generations

How do you handle marketing to various age groups—or does it not matter? Hungarian sociologist Karl Mannheim published an essay in 1923 called “The Problem of Generations.” In this essay,…

Close Menu