Marketing Strategy

He feels the rough surface with the pads of his fingers, taking a deep breath before throwing the football and running to the right. It’s all part of the plan.…

B2B Marketing

What is B2B Marketing? Marketing has come a long way since its beginning in the 1450s, when Gutenburg’s printing press made mass printing possible. Now there are new mediums like posters,…

Marketing to Different Generations

How do you handle marketing to various age groups—or does it not matter? Hungarian sociologist Karl Mannheim published an essay in 1923 called “The Problem of Generations.” In this essay,…

The Art of Pulling Off a Re-brand

How do you establish a new identity?  Building a recognizable and loved brand is one of the most valuable assets to any company trying to increase its potential economic growth…

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