If your corporation were a person, who would they be?
At this point in the election cycle, chances are you’ve heard the name “Citizens United” more than a few times. The Supreme Court case, Citizens United v. Federal Election Commission, was decided in 2010 and determined that corporations are allowed to use their money to take action in supporting candidates that they want to be elected for office. The decision essentially answered the question: are corporations entitled to the same rights of freedom of speech as individuals? Are they, more or less, a type of person? The 5-4 ruling decided that yes, corporations are entitled to the same rights as individuals, and thus, they are viewed as such.
When PETA likes to talk about the “evil” of fur companies, or workers making lower than minimum-wage like to talk about the “evil” of Walmart, the company itself obviously does not have the psychological complexity to truly be “evil.” However, we develop these personas in our minds as to what a company is like in the same way that we would for a new person we’re meeting. We want to vet them, making sure that they’re kind, easy to work with, and maybe even fun or exciting depending on what type of person, or company, you’re wanting get to know.
“Who” Is Your Company?
Corporate identity is the way that a corporation, firm, or business presents itself to the public. This includes their relationships with customers and investors, as well as those who could potentially belong to this corporate identity themselves: the employees. Establishing corporate identity is essential for attracting all sorts of people to your business, and it goes hand in hand with brand cultivation. Brand cultivation and establishing corporate identity are both means of making the public familiar with not only what you do, but how you do it and who you are:
- Are you a fair company?
- A company that is forgiving?
- A company that treats its employees well?
- Do you offer new and creative ideas?
- Are you sustainable?
- Do you give back to the community?
All of these qualities that people look for in others are the same qualities that they’re looking for in your company, and treating your business like an old friend that needs a makeover is not a bad idea. Take stock of the personality of your company and what kind of identity it’s presenting to the world. Describe your business as if it were a person, and see if you’d like to be friends with, or even associate with, that person.
At the end of the day, your business is a conglomeration of people, so it would make sense that all together, you make up one big person that sort of represents all of you. To make sure that representation is positive, for questions about establishing corporate identity, its importance or how to do it, contact Paragraphs today!
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