No one can thrive in the modern marketplace without having a digital footprint. Now more than ever, brands are becoming mobile, portable and shareable. Creating this dynamic online presence with smart and sticky digital content and impactful online experiences is essential. They are the critical components to having a successful brand.

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A Cohesive Digital Footprint is Key to a Successful Marketing Strategy

Did you know that how your website looks and functions directly impacts your business? If your website is slow or designed poorly, it could lead to having a high bounce rate due to people leaving in frustration and finding a resource that is easier to navigate. You can have the best content in your industry on your website, but if it doesn’t load properly or isn’t easily accessible both people and Google won’t notice it.

Creating an informative and functional is how you can begin to get traffic and more leads from search engines. The Google algorithm is so extensive and complex that no one is exactly sure what influences all aspects of it, but some aspects are well known. Web properties Google factors into its ranking systems include:


There are hundreds or even thousands of things that will influence your rankings. But focusing on developing a highly functional website, with relevant content valuable to your prospects is an excellent way to launch your online brand – and ensure you bring “eyeballs” to your site.

Digital Content Development, Search Engine Optimization and Your Brand

How do you let people know what your brand is all about? You can post your mission or purpose statement and hope people will notice, but the best way to do that is by developing engaging and optimized digital content. This content can take many different forms, including blog posts, video content, social media posts and emails.

As a creative marketing agency, we create a content marketing strategy that works for your specific business and audience. Not only will this to attract more people to your brand, but it will also help you stand out in search engine results compared to your competition. Optimizing your content with the right keywords and data on your website’s back end will tell Google exactly what your website is about and how it should be sorted.

Think of search engine optimization like the Dewey Decimal System, the internet as your library, and your website as a book in the library. If it isn’t properly logged in the system, people aren’t going to be able to find your book no matter how vital or life-changing the information inside it might be. Search engine optimization helps show Google that your website is a valid source of information and useful for its users.

A Digital Marketing Agency That Will Drive Your Brand Forward

Your online presence is arguably the most critical aspect of your brand, don’t leave opportunities on the table for customers to not choose you. You need a marketing agency that understands your brand and business entirely. Paragraphs is a full-service digital agency that can create and manage your brand from conception to launch and beyond.