ParaWork: Nx Signature
Our work in the healthcare industry to create a brand identity that reflected the client's mission. Research | Analysis | Nomenclature study | Brand Development | Logo | Identity [...]
Paragraphs is Now Featured on Clutch.co!
As everyday business transactions transition to the digital realm, your company’s website— specifically, its visuals and the story it tells—serves as the key to your success. With the [...]
Digital Marketing
What is Digital Marketing? Upon its development in the 1960s, the Advanced Research Projects Agency Network (ARPANET) was the first vision of the Internet. But it wasn’t until [...]
The Art of Writing an Effective B2B Pitch Email
"Cold" emailing is an art and a science. If someone asked you what the primary goal of a cold email is, what would you say? Most people automatically [...]
Dun Dun… Dun Dun… Take a Bite Out of Marketing
It’s Shark Week, the annually anticipated 7-day binge of shark-focused content on the Discovery Channel. Modern-day bull sharks and nurse sharks and prehistoric baddies like Helicoprions and Megalodons [...]
The Rise of Artificial Intelligence-Led Content Marketing
80 percent of marketers think artificial intelligence (AI) is going to be the next big thing. The above statistic comes from DemandBase’s 2017 Virtual Marketing Innovation Summit. During [...]
How to Brand Your Social Media Platforms in 1 Hour
Strengthen your brand with consistency across platforms. As a business, having a consistent and well-branded social media presence is not only strengthens your brand but is expected by [...]
Social Media: How to “Seize the Moment” & Reach the Most Viewers
When should you post to get the most eyes on your social media content? The internet is buzzing with information and everybody is vying to capture the attention [...]
B2B Companies: New Ways You Can Market on Facebook
Rethinking how businesses connect on social media. When it comes to Facebook, B2C marketers may be the artists in residence, but B2B marketers can use the social media [...]
Guide to Keeping a Consistent Social Media Presence
Help strengthen your brand's identity through social media. Social media is a must in the age of digital marketing. Having a consistent social media and digital marketing presence [...]