Your first steps to developing a content marketing strategy.
A solid content marketing strategy can deliver significant benefits to B2B organizations over time. In developing your content marketing strategy, keep your goals in mind. Over the next few weeks we’ll discuss some expectations of a content marketing strategy. For now, here are two of the most important things you can realistically expect to achieve.
Position yourself as a leader
Content marketing offers B2B companies a short-term opportunity that’s worth considering: Not many B2B organizations are using social media yet. This advantage will diminish as more companies dive in, but those who move forward with a strategic campaign now have a unique chance to gain ground before the rest of the industry catches on. More importantly, you’ll be top of mind when readers and customers are ready to buy.
Build credibility and accessibility
These are two of the most powerful benefits social media and content marketing can provide. They’re also the reasons why great content marketing doesn’t make overt sales pitches. When people think your only interest is to sell them something, they’ll quickly tune your message out. However, providing a useful and relevant sample of your expertise and making that’s easily accessible at the user’s choosing builds trust and credibility incrementally over time.
To learn more about what really makes social media and content marketing work for B2B, check out our parathink briefing Social Media for B2B: Is it the wave of the future or a colossal waste of cash? Click here to get your copy now.
Want to talk about a social media strategy for your organization—or anything else that’s on your mind? Set up a 30-minute strategy session with us by clicking here. You can also give us a call at 312.828.0200 or send us an email at firstname.lastname@example.org.