What to Expect From B2B Content Marketing: Part 2

What to Expect From B2B Content Marketing: Part 2

Your next steps in developing a content marketing strategy.

In this short series, we’re exploring the real and significant benefits B2B organizations can expect from a solid content marketing strategy. Each week we’ll be exploring some aspects you can incorporate into your content marketing strategy. Missed last week’s edition? Click here to read Part 1.

Better-qualified prospects

The Internet has changed the way people make buying decisions, both in the B2C and the B2B spaces. Today’s buyers have access to a world of information–from Consumer Reports to trusted bloggers to online product reviews–which they use to do more of their own research before they speak to a salesperson.

A consistent, customer-focused content plan uses this trend to your advantage. The prospects who come to you will be better qualified, better educated about what you offer, and more prepared to close. Best of all, they’ll be calling you rather than answering cold calls from your sales team.

Advantages in vertical market targeting

Creating content for a specific vertical market gives you a leg up over the competition in your efforts to win business. Producing content for a vertical audience will help educate your sales and marketing team, giving them a stronger understanding of their buyers’ needs and suggesting ways your offerings might be customized more effectively.

To learn more about what really makes social media and content marketing work for B2B, check out our parathink briefing Social Media for B2B: Is it the wave of the future or a colossal waste of cash? Click here to get your copy now.

Want to talk about a social media strategy for your organization—or anything else that’s on your mind? Set up a 30-minute strategy session with us by clicking here. Call us at 312.828.0200 or you can send us an email at hello@paragraphs.com.