Put it all together for one perspective.
Okay, you’ve done some strategic navel-gazing, talked to your customers and cased the competition. Your next job is to pull all the pieces together by performing a marketing and organizational functionality audit.
Take a look at everything your company is saying about itself, from any source. Reviewing your full suite of marketing communications and “who’s responsible for what” will highlight issues that create customer confusion, send conflicting messages, or fail to comply with your branding strategy.
Is marketing in sync with sales, product development and customer service? Does the right hand know what the left hand is doing, saying and promising?
This exercise will give you a bird’s-eye view of how you’re positioning yourself internally and externally. The results are likely to amaze you—especially if you do business globally.
If you’d like to learn more about how leading companies are streamlining their sales and marketing for peak performance, check out our latest parathink briefing: Organizational Optimization: How to re-energize, recharge, and reinvigorate your business. Click here to get your copy now.
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