Getting Optimized—Look at Quantitative Research

Getting Optimized—Look at Quantitative Research

Don’t forget about the numbers.

The first four steps of the optimization planning process produce results that can be interpreted subjectively, so it’s always helpful to gather some hard data as well. (Miss one of the steps we’ve already discussed? Check them out here: Step 1, Step 2, Step 3, Step 4)

For example, one of our clients was motivated to take decisive action when they discovered that not a single company surveyed included them in their list of the “top 10” service providers in their field. Talk about an incentive for change!

These and other research findings led to a holistic clarification of the company’s vision, mission and values and a firm definition of the vertical markets they served. By re-defining and re-organizing the selling process it became far easier for both the sales staff and customers to understand the firm’s offerings.

The process we’ve outlined in the last few weeks is designed to optimize and re-energize your organization. That may be as simple as “rearranging the furniture” to get rid of policies or cultural elements you no longer need. You may find that your path to optimization requires a little more than a simple rearrangement. While it will take a lot of work and resources, your commitment will get results.

Whatever your challenges, your optimization solution will be unique to your company. It doesn’t have to be an “extreme makeover.” You’ll find more about this process—and how to ensure its success—in our latest parathink briefing: Organizational Optimization: How to re-energize, recharge, and reinvigorate your business. Click here to get your copy now.

Want to talk about optimizing your organization—or anything else that’s on your mind? Set up a complimentary 30-minute strategy session with us by clicking here. You can also send us an email at or give us a call at 312.828.0200.

Close Menu