Know how to track your goals.
You’ll have already set goals that you want to measure and have developed tactics to ensure your strategy is a successful. That being said, the final question in the content cycle is, “Did we meet our objective?” You know by tracking your progress (or the lack thereof), which is measured by tracking metrics–or statistics–related to your objective.
Some popular social media analytics tools include:
- LinkedIn Page Insights
- Google Analytics
There are a plethora of social media analytics tools available today, whether from the social media platform itself (LinkedIn, Facebook) or through a third-party provider (Hubspot, Kissmetrics). Each of these platforms have unique functionality that should be reviewed carefully prior to making a decision on which analytics tools are best for you. When it comes to choosing the right analytic tools to use, go with the option that provides the information you desire, is easy to use and not too overwhelming (sometimes less is more).
To learn more about how to build social media campaigns that make sense for B2B, check out our parathink briefing Social Media Marketing & Analytics for B2B. Click here to get your copy now.
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