Craft Your B2B Content Strategy: Commit the Resources
Step 1 in crafting a content strategy. While social media is often the first touch you have with your clients, it’s not the first thing you’ll want to [...]
Why B2B Companies Should Think like a B2C Company
The average consumer views a product from more than ten online sources before making a purchasing decision. Nearly half of all B2B product buyers are Millennials and more [...]
Why You Should Know Competitors’ Brands as Well as Your Own
To know your competitors is to outperform them. To effectively manage a brand, you need to be on both the offense and defense. You need to understand potential [...]
To All C-Level Execs: Your Goal is to Increase Sales and Generate Revenue? Ho-hum.
So much has been written about this topic that we find the “how to” redundancy a tad frustrating. So, we’re going to break it down for you. Having [...]
Marketing in 2018 and Beyond: What to Expect
Every New Year, we look to the future with glimmers of hope in our eyes. The possibilities of tomorrow are limitless, and it’s a wonder what new invention, [...]
ParaWork: Nx Signature
Our work in the healthcare industry to create a brand identity that reflected the client's mission. Research | Analysis | Nomenclature study | Brand Development | Logo | Identity [...]
Direct Mail is Not Dead
Direct mail marketing still showing returns year after year. The Data & Marketing Association released the latest edition of its Statistical Fact Book last year, and good news [...]
A Marketer’s New Year’s Resolutions
New Year’s resolutions to make your marketing better. Happy 2018! A new year is always full of “new possibilities” and is seen as an opportunity to start fresh. [...]
B2B Marketing
What is B2B Marketing? Marketing has come a long way since its beginning in the 1450s, when Gutenburg’s printing press made mass printing possible. Now there are new mediums [...]
Marketing to Different Generations
How do you handle marketing to various age groups—or does it not matter?Hungarian sociologist Karl Mannheim published an essay in 1923 called “The Problem of Generations.” In this [...]