Deploy strategies effectively.
Tactics are the process of executing your strategic plan. The iconic question of the tactical segment is, “What needs to get done to support the marketing strategy?”
For example, let’s say part of your social media marketing strategy is to increase newsletter subscribers. Carrying out the strategy might include tactics like these:
- Using language the audience uses when searching and socializing online for smart on-page optimization
- Focusing on enhancing the natural authority of the website and any content distributed
- Indicating a key individual to drive the process from creation to analysis
Other common tactics include sharing news, identifying influencers to follow, tweeting information of interest to your target market and participating in online social media conversations relevant to your audience or industry.
To learn more about how to build social media campaigns that make sense for B2B, check out our parathink briefing Social Media Marketing & Analytics for B2B. Click here to get your copy now.
Want to talk about building a smarter social media strategy for your organization — or anything else that’s on your mind? Set up a 30-minute strategy session with us by clicking here.
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