Pass the buck to save the bucks.
With all of the expenses that come with owning a business, it’s easy to get to a point where you’d rather do things yourself than have to pay another person to do it. The bills certainly do add up, but you know what they say: time is money. Outsourcing your marketing is just another way that your business can practice specialization of labor, which has been improving productivity since the rise of civilization. Think about your business like a car on an assembly line: if everyone does a specific job, the job will get done faster. This is because you’re allowing people to focus on what they do best. At Paragraphs, marketing, branding, and strategizing are what we do best.
Keeping track of employees can be tough, and thanks to the natural decrease in the marginal product of labor, more isn’t necessarily better. When you hire a professional marketing team to do your branding for you, it’s like you’re getting all of the benefits of extra employees with none of the responsibility of controlling them. Hiring a marketing firm to do the heavy lifting for you means that the employees in that firm will have their own boss to answer to, and as the client, that boss will answer to you. Professional marketing teams not only know how to do it better, but because you’re not responsible for paying the salaries of a full marketing team, you get the best bang for your buck.
If time is money, then why would you spend your time doing someone else’s job? As a business owner, you’re the arbiter of your success and responsible for the bigger picture. Your time is best spent doing things that only you can do and that you’re best at. Branding and marketing are fields that require a high level of skill to be successful in, and most people simply don’t have the time to hone that skill. By outsourcing your marketing, and thereby outsourcing your labor, you can save—and make—more money than you ever thought you could.
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