ParaWork: Nx Signature

ParaWork: Nx Signature

Our work in the healthcare industry to create a brand identity that reflected the client’s mission.

Research | Analysis | Nomenclature study | Brand Development | Logo | Identity | Tagline | Positioning and Messaging | Product Packaging | Graphics | Website


The Situation

Nx Signature seeks to scientifically personalize a natural health and wellness protocol for inflammatory conditions such as depression, insomnia and fatigue. After medical samples are analyzed and the reason for the inflammation is determined, individual programs are assessed.

Nx Signature needed an identity that would reflect their mission to provide personalized holistic health recommendations based on “real science.”

Our Strategy

We were hired to develop the brand identity for this new, naturopathic company. After research, analysis and an extensive nomenclature study, we recommended the name Nx Signature. This name helps convey the idea of individualized treatment:

1. Nx stands for the concept of a natural prescription

2. Signature references both the physician’s signature on a prescription as well as the individual personalized aspect of the health analysis and treatment

The logo for Nx Signature includes a green fingerprint as the mark, which clearly ties into personalized care. It is made up of words that convey key messages about the conditions and wellness an individual will soon realize. In addition to the core identity—including the website and business papers—test kits were designed along with personalized assessment reports, diet recommendations and more.

Computer monitor and cell phone displaying NxSignature's website
NxSignature website design

Example of NxSignature's collateral
Paragraphs’ work in the healthcare industry to create a brand identify. Deliverables included brand development, logo, tagline, positioning and messaging, and product packaging.

Final Results

The consensus of the brand and identity were reached easily as all understood the power behind the name, the identity and the brand messaging. The results have been a powerful acceptance of this new care strategy with an immediate understanding by both prospective customers and vendors. As a result, the growth of this company through the addition of several adjunct services is now in progress.

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