Our work in the manufacturing industry to develop a brand to promote future growth.

Brand Strategy | Brand Guidelines | Branding | Logo | Graphic Design | Collateral Design | Printed Collateral | Web Design

The Situation

In the early 1900s, Samuel Kersten Sr. founded a small plumbing contracting business in Chicago, and since 1948, WaterSaver has exclusively manufactured products for laboratory use. With a new facility being built, it was time for a change. WaterSaver brought in Paragraphs to develop a new brand identity for the WaterSaver name.

Paragraphs’ Strategy

WaterSaver has a sister company, Guardian Equipment, and to create a more unified look, Paragraphs re-branded both WaterSaver and Guardian. The logo incorporates a watery blue and its shape draws inspiration from WaterSaver products, reminiscent of the spout of a laboratory faucet or another product, a Quick Connect Bodies. In addition to the logo, Paragraphs developed a series of new marketing collateral, including business cards, product brochures and website.

Brand collateral for WaterSaver

Brand collateral for WaterSaver

Brand website for WaterSaver

Website for WaterSaver

Final Results

Our work for WaterSaver was implemented throughout the manufacturing plant and remains a prime example of great branding: From the website to the décor inside, WaterSaver is a cohesive unit.