Our work in the manufacturing industry to develop a brand to promote future growth.
Brand Strategy | Brand Guidelines | Branding | Logo | Graphic Design | Collateral Design | Printed Collateral | Web Design
In the early 1900s, Samuel Kersten Sr. founded a small plumbing contracting business in Chicago, and since 1948, WaterSaver has exclusively manufactured products for laboratory use. With a new facility being built, it was time for a change. WaterSaver brought in Paragraphs to develop a new brand identity for the WaterSaver name.
WaterSaver has a sister company, Guardian Equipment, and to create a more unified look, Paragraphs re-branded both WaterSaver and Guardian. The logo incorporates a watery blue and its shape draws inspiration from WaterSaver products, reminiscent of the spout of a laboratory faucet or another product, a Quick Connect Bodies. In addition to the logo, Paragraphs developed a series of new marketing collateral, including business cards, product brochures and website.
Our work for WaterSaver was implemented throughout the manufacturing plant and remains a prime example of great branding: From the website to the décor inside, WaterSaver is a cohesive unit.