Helping to reduce medication error risks, one package at a time.
SAGENT Pharmaceuticals, a specialty injectables pharmaceutical company and Paragraphs client since 2007, recently was named to Deloitte’s 2012 Technology Fast 500 as the 3rd fastest growing company in North America and the number one fastest growing company in the biotechnology/pharmaceutical industry.
What’s powering SAGENT’s growth? In a generic market where cost is a key driver, Paragraphs developed a positioning strategy, marketing message and look and feel that created a powerful brand asset for SAGENT. The brand Paragraphs created, PreventIV Measures, describes SAGENT’s proprietary and comprehensive approach to packaging and labeling that helps caregivers reduce the risk of medication errors for everyone handling the medication. PreventIV Measures helps SAGENT grab the high ground on enhancing patient safety and a leadership position on reducing the risk of medication errors.
Through easy to read drug names and highly differentiated package and label designs, SAGENT is adding value to their customers’ perception and use of “commodity” products. SAGENT is addressing the ongoing problem of “look alike, sound alike” drugs by making each drug look different. In fact, SAGENT is the only injectable manufacturer that creates a unique package and label design for each and every product in their portfolio.
Easy to differentiate packaging and labeling resonates with SAGENT’s target audience of pharmacists, nurses and hospital buyers. In a study conducted at ASHP in 2011, over 90% of pharmacists polled said they preferred SAGENT’s products with PreventIV Measures Packaging and Labeling over competitive, template labeling.
PreventIV Measures at ASHP 2012
At the largest-ever Midyear Clinical Meeting of the American Society of Health-System Pharmacists (ASHP) held in Las Vegas, December 2-6, 2012, Paragraphs and SAGENT rolled out the next chapter of the PreventIV Measures story to standing room only crowds over the three exhibit days. Paragraphs leveraged an augmented reality experience using iPads, booth signage and stanchions, and a unique candy promotion to inform attendees about the importance of PreventIV Measures and product differentiation in helping to reduce the risk of medication errors. As the video testimonials demonstrate, attendees were informed and delighted by what SAGENT has to offer.
Have a similar branding project? Contact Paragraphs today at 312.828.0200 or by email at firstname.lastname@example.org.