Sometimes you have to move away from “what has always worked.”
Optimizing a business is a lot like spring cleaning. Clearing out obsolete procedures, eliminating workflow bottlenecks and upgrading to more efficient technologies are just a few of the ways it can re-energize your organization.
Overcoming what we call “this is what has always worked” syndrome is a critical part of this process. Change—even exciting, beneficial change—requires work, commitment, retraining and new habits. All of that needs to happen while day-to-day business goes on without stopping. Small wonder that even people who are eager for optimization tend to cling to comfortable and familiar patterns.
Luckily, there’s a foolproof way to tell if what you’ve always done is still working or not. Stagnant sales is one sign your organization is not running efficiently. There could be a lot of reasons for this but, for quick insight, talk to your customers. You can learn a lot about how you’re doing by making a few calls directly to your customers. While you’re at it, contact a few clients you haven’t heard from in a while.
The bottom line is this: if your organization is showing signs of being stuck in the same spot, what you’ve always done clearly isn’t working. If your company needs a push to make changes for the better, customer needs and desires can provide far more powerful motivation than anyone on the inside.
If you think your company might benefit from a tune-up to sales and marketing, check out our optimization assessment worksheet. It will help you determine if what you’re doing now is still the right thing, or if there are ways to use your current assets more efficiently.
Want to talk about optimizing your organization? Set up a complimentary 30-minute strategy session with us by clicking here, or call us at 312.828.0200.