Social media and the importance of being earnest.

In today’s world, a social media presence isn’t just a bonus for your digital marketing efforts—it’s a necessity. With multiple options like Facebook, Twitter, LinkedIn, Snapchat, Tumblr, Pinterest, Gmail and more, it can be hard to keep up so many accounts. Many companies have someone specifically in charge of their social media so as not to miss a beat, and that’s definitely not a bad idea. Below, we want to outline some of the reasons why staying on top of your social media is so important, and how you can make sure you do so.


The reality is that people are on their phones 24/7. Though some people may say that so much time spent on social media platforms lessens our ability to genuinely communicate with one another, others may say that we’re just learning to communicate and connect in a different way. The number of people who tolerate sitting through television commercials is dwindling and people tend to click past ads on apps and websites. Thus, the only surefire way to advertise for your company in a way that people are bound to see it is through various forms of social media. Whether your main connection to your customer base is through likes on your Facebook page, followers on Twitter, or connections on LinkedIn, having a more personal relationship with your customers will foster brand loyalty, brand awareness, and brand recognition.

Free advertising

Though you can choose to advertise your page on Facebook for a nominal fee, simply maintaining a page on virtually any form of social media is completely free. You can share posts as many times as you want, try to gain as many followers as possible, and spam your consumer base constantly (though we caution against that) without paying a single cent. This is a resource unique to our technological generation, and though paid advertising won’t hurt you, maintaining your free means of advertising is going to save you money in the long run.

Make a schedule

The best way to stay on top of your social media is to make a schedule of when you’d like to post on which platforms. You can post as much or as little as you want, but generally staggering out your posts is a good idea.  In other words, don’t update your Twitter, Facebook, and Instagram all on the same day. Space it out to make your coverage as constant as you can. 

Social media is an invaluable resource for modern businesses. Not only does it provide you with a more personal relationship with your customers, but you can effectively use social media platforms in conjunction with each other to get even more for your time. You can advertise your Facebook page through your Twitter, your Twitter through your Instagram, and so on. Making a plan and sticking to it will win you increased brand awareness and increased profits.

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