Why B2B Companies Should Think like a B2C Company
The average consumer views a product from more than ten online sources before making a purchasing decision. Nearly half of all B2B product buyers are Millennials and more than a…
Why You Should Know Competitors’ Brands as Well as Your Own
To know your competitors is to outperform them. To effectively manage a brand, you need to be on both the offense and defense. You need to understand potential risks to…
4 Reasons We Love Branding (And Why You Should, Too)
Your brand defines the heart of your company. Ah, branding. The thought of being able to help a company create both their philosophical and visual identities makes our hearts flutter—kind…
Direct Mail is Not Dead
Direct mail marketing still showing returns year after year. The Data & Marketing Association released the latest edition of its Statistical Fact Book last year, and good news for those…
Marketing Strategy
He feels the rough surface with the pads of his fingers, taking a deep breath before throwing the football and running to the right. It’s all part of the plan.…