Craft Your B2B Content Strategy: Commit the Resources
Step 1 in crafting a content strategy. While social media is often the first touch you have with your clients, it’s not the first thing you’ll want to [...]
Why B2B Companies Should Think like a B2C Company
The average consumer views a product from more than ten online sources before making a purchasing decision. Nearly half of all B2B product buyers are Millennials and more [...]
Why You Should Know Competitors’ Brands as Well as Your Own
To know your competitors is to outperform them. To effectively manage a brand, you need to be on both the offense and defense. You need to understand potential [...]
4 Reasons We Love Branding (And Why You Should, Too)
Your brand defines the heart of your company. Ah, branding. The thought of being able to help a company create both their philosophical and visual identities makes our [...]
Direct Mail is Not Dead
Direct mail marketing still showing returns year after year. The Data & Marketing Association released the latest edition of its Statistical Fact Book last year, and good news [...]
Marketing Strategy
He feels the rough surface with the pads of his fingers, taking a deep breath before throwing the football and running to the right. It’s all part of [...]
B2B Marketing
What is B2B Marketing? Marketing has come a long way since its beginning in the 1450s, when Gutenburg’s printing press made mass printing possible. Now there are new mediums [...]
The Art of Writing an Effective B2B Pitch Email
"Cold" emailing is an art and a science. If someone asked you what the primary goal of a cold email is, what would you say? Most people automatically [...]
Marketing to Different Generations
How do you handle marketing to various age groups—or does it not matter?Hungarian sociologist Karl Mannheim published an essay in 1923 called “The Problem of Generations.” In this [...]
The Art of Pulling Off a Re-brand
How do you establish a new identity? Building a recognizable and loved brand is one of the most valuable assets to any company trying to increase its potential [...]