Customers who are more likely to recommend a company (based on positive feelings toward the brand) are also:

  • 5x+ more likely to make another purchase
  • 7x+ more likely to forgive a company’s mistake(s)
  • 9x+ more likely to try a company’s new offering

The Global Brand Simplicity Index states that 61% of consumers are “more likely to recommend a brand because it provides simpler experiences and communications,” while 64% would pay more.