Why Bad Brands Are Scary

Frankenstein, The Blob, The Creature from the Black Lagoon and The Wolf Man are classic horror films that are sure to fright. But for brand strategists, nothing makes us shriek…

ParaWork: WaterSaver

Our work in the manufacturing industry to develop a brand to promote future growth. Brand Strategy | Brand Guidelines | Branding | Logo | Graphic Design | Collateral Design | Printed…

Brand

How to Tell Companies Apart Nike. McDonald’s. Starbucks. Google. Calvin Klein.   These companies are household names. They established themselves not only because of the products/services they offer but also…

The Art of Pulling Off a Re-brand

How do you establish a new identity?  Building a recognizable and loved brand is one of the most valuable assets to any company trying to increase its potential economic growth…

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