Why Bad Brands Are Scary

Frankenstein, The Blob, The Creature from the Black Lagoon and The Wolf Man are classic horror films that are sure to fright. But for brand strategists, nothing makes us shriek…

ParaWork: WaterSaver

Our work in the manufacturing industry to develop a brand to promote future growth. Brand Strategy | Brand Guidelines | Branding | Logo | Graphic Design | Collateral Design | Printed…

ParaWork: Videojet

Our work in the manufacturing industry established a global sustainability campaign. Strategy | Positioning | Messaging | Storyboarding | Copywriting | Video | Brochures | Posters | Language Translation The Situation Videojet (a Danaher Corporation subsidiary) is…

ParaWork: Hyatt Thrive

Our work in the hospitality industry established a global sustainability campaign. Positioning | Strategy | Naming | Message Development | Graphic Design | Copywriting | Collateral Development | Video Development…

Paragraphs Designs New Logo for AACG

This fall, the Art Alliance for Contemporary Glass (AACG) will celebrate its 30th anniversary with a new corporate brand and identity program. Paragraphs was honored to help commemorate this milestone…

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