Brand

How to Tell Companies Apart Nike. McDonald’s. Starbucks. Google. Calvin Klein.   These companies are household names. They established themselves not only because of the products/services they offer but also…

Case Study: PreventIV Measures

Branding that transcends “generic.” Think generic healthcare products can’t benefit from branding? Sagent Pharmaceuticals, Inc. thought otherwise, and was recently named the fastest-growing healthcare company in the world as a…

Case Study: The Biograph

The device—and the brand—that tells your life story. Early in this century, Siemens came to Paragraphs with a simple but game-changing innovation: a device that combined the functions of CT…

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