Why Bad Brands Are Scary

Frankenstein, The Blob, The Creature from the Black Lagoon and The Wolf Man are classic horror films that are sure to fright. But for brand strategists, nothing makes us shriek…

ParaWork: WaterSaver

Our work in the manufacturing industry to develop a brand to promote future growth. Brand Strategy | Brand Guidelines | Branding | Logo | Graphic Design | Collateral Design | Printed…

The Art of Pulling Off a Re-brand

How do you establish a new identity?  Building a recognizable and loved brand is one of the most valuable assets to any company trying to increase its potential economic growth…

Paragraphs Designs New Logo for AACG

This fall, the Art Alliance for Contemporary Glass (AACG) will celebrate its 30th anniversary with a new corporate brand and identity program. Paragraphs was honored to help commemorate this milestone…

How to Audit Your Brand for Consistency

Brand recognition is about consistency. Nowhere is consistency more apparent than in branding, which relies heavily on logo design, tag lines, symbols and other design and messaging elements that contribute…

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