Why Bad Brands Are Scary

Frankenstein, The Blob, The Creature from the Black Lagoon and The Wolf Man are classic horror films that are sure to fright. But for brand strategists, nothing makes us shriek…

ParaWork: Hyatt Thrive

Our work in the hospitality industry established a global sustainability campaign. Positioning | Strategy | Naming | Message Development | Graphic Design | Copywriting | Collateral Development | Video Development…

How to Name Your Company

How to name a company from scratch. Is there a tried and true method to naming a company? A method that will get you measurable results after the brand has launched?…

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