It’s Shark Week, the annually anticipated 7-day binge of shark-focused content on the Discovery Channel. Modern-day bull sharks and nurse sharks and prehistoric baddies like Helicoprions and Megalodons are just 4 of the more than 400 known shark species—and that number could likely grow. While they have maintained their top rank in the ecosystem, sharks are only a part of the wide variety of marine life found in our oceans.
Did you know? C. megalodon is the largest known shark species, having reached maximum lengths up to 59 feet. That’s roughly 6 stories tall!
Marketing, like the ocean, is composed of various forms that make it a balanced system. In the world of marketing, digital marketing is a lot like sharks, with each shark sub-specie representing a different form:
Social media is quick and versatile like the shortfin mako shark, a large, predatory shark that reaches speeds up to 45 miles per hour and is quite adaptable.
Email marketing is often misunderstood like the Greenland shark, which is viewed as sluggish but is a top predator and often draws in large catches such as polar bears.
Content marketing constantly moves, pushing your brand further, like the oceanic whitetip shark, a shark that survives by always swimming forward.
Just like the ocean needs sharks to remain in perfect balance, your marketing efforts should utilize everything at its disposal to grow their brand and business. If you haven’t done so already, perhaps it’s time to sink your teeth into a digital marketing strategy.