Knowing the Difference Between UI and UX

Knowing the Difference Between UI and UX

Benefit your users through great website design.

If you have been looking through our digital services page, you might have come across the terms UX and UI design. These elements are essential for a successful digital marketing strategy, but what do they mean—and what roles do they play? For insight into what you get with Paragraphs’ digital marketing services, read on to discover the importance of User Experience design and User Interface design.


Graph pinpointing the differences between UX and UI
Credit: Papdan

When it comes to designing a website, several aspects must be considered: The visual look, the ease of usability, placement of navigation, types of content to include and more. Who is responsible for making these decisions? User Experience (UX) designers and User Interface (UI) designers. Each is concerned with a different aspect: If UX is the feel of the product, then UI is the visual of a product. Both focus on the “user” and therefore share some important similarities—but more on that later. For now, let’s dive into User Experience design.

User Experience Design

UX lifecycle infographic
Credit: Provis Media

User Experience (UX) design focuses on how a product feels. UX designers want the product to offer an easy, frustration-free experience. UX designers answer questions such as, “What happens when the user logs out of the website?” and “What is the best way for users to easily navigate the website?” UX designers are concerned with who uses the site, what information they need and how they are most likely to use the website (e.g. a non-tech savvy audience will be unable to navigate a website that is too technical). And because UX deals mostly with feel, your clients are going to project their feelings of your website (Easy! Frustrating! Complicated! Beautiful!) onto your brand.

User Interface Design

10 Commandments of User Interface Design
Credit: Designmantic

User Interface (UI) design focuses on the overall presentation and visual of a platform, be it a website or an app. UI designers answer questions such as, “How is the navigation laid out?” and “What content should appear first?” They focus on enhancing a brand’s strength through visuals and help guide the user through the website’s interface. They are responsible for navigation placement, interactive elements, consistent graphics, page design and more. They must visually communicate the paths that the UX designer has established.

Two Peas in a Consumer-Focused Pod

When it comes down to it, UX and UI are inherently twins: No noticeable outside differences (both address the customer) but their personalities (responsibilities in website design) make them shine. Both are crucial for a successful website. Because they work together, these two roles are sometimes grouped under one position.

Both forms of design contribute to your expanding brand. Because digital marketing is all about engaging with the targeted audience, a company needs a solid strategy and knowledge to implement that strategy. That’s where UX and UI can help.

Let Paragraphs Help Define Your UX and UI

Because a website reflects your company, you want to make sure it aligns with your brand and messages. Our full-service branding agency will help you define your UX and UI to provide your customers with the best web experience possible. Ready to develop a great customer experience? Contact Paragraphs today.

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