Case Studies Baxter InternationalCreated and updated a global healthcare leader IBM Watson HealthLaunched a new brand by making the complex simple ExelonTrusted resource for all corporate communications A2iADesigned, directed and managed a global collaborative QuantumReinvented, reorganized, rebranded, and re-energized HyattCreated The Sustainable Plan For a Sustainable Planet Coca-ColaThought outside the bottle before it was trendy Baxter HealthcareBrought a new business strategy to life AssurantTold the story of the world’s leading specialty insurer NavigantReimagined the identity, re-organized the sales function Guardian EquipmentReflected new business strategy with new identity SagentGrew from zero to #1 in Crain’s Fast Fifty StericycleQuashed a new competitive threat DiamondTransformed a smart organization into a smarter one Böwe Bell + HowellEngaged employees with inspiration throughout the HQ AGLChanged the perception of the natural gas industry VideojetLaunched the company’s global sustainability initiative SiemensAffected a sea change of awareness and buying behavior