Exelon Corporation CSR

Industry

Energy

Deliverables

  • Graphic Standards (International)
  • Logo/Wordmark
  • Research/Positioning/Messaging
  • Brand Launch
  • Product Launches
  • Photography/Illustration
  • Capability/Product Brochures
  • e-Marketing/Advertising/Media
  • e-Newsletters/Publications
  • Annual Reports
  • Sustainability Reports
  • Trade Shows/Signage
  • Packaging/Labeling
  • Websites

Situation

Exelon is the largest energy utility in the country, serving customers from the central US throughout the east coast. The organization continues to grow and evolve through strategic acquisitions. The understanding of their brand and how to extend, enhance and ensure continuity is critical.

Strategy

By keeping abreast of the utility marketplace and ensuring we help to differentiate Exelon within their approved identity standards. We produce everything from the annual report and the corporate sustainability report to fact books, diversity and inclusion reports and the quarterly internal newsletter—Inside Exelon.

For over 10 years Paragraphs has been a strategic and creative partner for all of Exelon’s corporate communications both internally and externally.

Results

Paragraphs work for Exelon has won substantial recognition from prestigious organizations such as LACP, ARC, Galaxy, Spectrum, PR Platinum Awards and more. The success of this partnership allows us to continue to help Exelon build and sustain a world-class brand in the eyes of analysts, shareholders, customers and employees.

Sustainability Report

As the largest utility in the country Exelon excels at sustainability across all business endeavors. Whether conservation or community contributions we’re proud to help tell the story.

Annual Report

Both print and online annual reports
for Exelon have won top honors against companies within the energy industry and all Fortune 500.

Newsletter

Communicating cross-culturally is always a challenge, but less so when regular newsletters are utilized to chat with employees on a bi-monthly basis.

Diversity & Inclusion Report

How do you engage employees and
ensure diversity and inclusion? With open, engaging, transparent reporting. There’s a reason Exelon is consistently voted the “a best place to work”.

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